Krooked is a skateboarding company founded by Mark "Gonz" Gonzales in 2002, who is also the brand's creative director, with Gonzales responsible for the majority of the graphics, art, promotional material, and advertisements for the brand. Gonzales is highly regarded in the global skateboard sub-culture and was named by the Transworld Skateboarding magazine as the most influential skateboarder of all time in its "30 Most Influential Skaters of All Time" list, published in December 2011.[28]